Elevating the Firm and the Face Behind It

COMPANY: ARAMAS INTERNATIONAL LAWYERS

OUR STRATEGY: A BOUTIQUE FIRM WHICH AIMED TO RAISE AWARENESS AGAINST OTHER LARGER FIRMS.

Through our strategic analysis of the market, we noticed how many corporate brands struggle to humanise the industry, with divorces on the rise and many clients looking for a firm with transparency and understanding when choosing the right solicitor to represent them. 

Samara’s voice and position in the family law industry has allowed her to become a face for her firm and becoming the go-to lawyer regarding family expatriate law, globally. 

WHERE DID WE POSITION THE BRAND: 

As a family law firm, the team at POSITION wanted to allow the public and potential clients the opportunity to really understand the brand, we positioned founder Samara Iqbal, securing interviews, media opportunities and high-profile publication coverage to help not only raise brand awareness but help target potential clients in finding the right law firm to help them. We continued making a difference by positioning Samara as the expert solicitor in family expatriate law, but also reach international markets. We also advised Samara on social media to help reach thousands online. 

OUR RESULTS:

Our work consistently earns recognition in top-tier outlets including Vogue Türkiye, Red Magazine, Esquire Middle East, Cosmopolitan Middle East, Entrepreneur, and most notably, a prestigious feature in the Spears 500. We continue securing opportunities and featuring on significant panels, podcasts, television and radio.